Ebooks are the subsequent step within the inbound marketing process: After studying a weblog put up (similar to this one), guests may need extra info.

That is the place calls-to-action (CTAs) come into play, directing individuals to a touchdown web page the place they’ll submit their contact info and obtain an e-book to study extra useful info for his or her enterprise. In flip, the enterprise producing the e-book has a new lead for the gross sales crew to contact.

3. Case Research

Case studies are your alternative to inform the story of a buyer who succeeded in fixing a drawback by working with you. A case examine is maybe your most versatile kind of content material advertising as a result of it will possibly take many alternative varieties — a few of that are on this record. That is proper, case research can take the type of a weblog put up, e-book, podcast … even an infographic.