The HERO System

Matt calls his system for creating social media video “HERO,” which is an acronym for hook, empathy, response, and over-deliver. It’s squarely targeted on emotional identification, worth, and empathy. It’s all about speaking the message, “I actually care about you; here’s the value I have to impart to you. Do you see yourself in me? If so, let’s go on this journey together.”

All the huge video applications Matt constructed for his earlier employers have been social media movies, geared towards algorithmic-based information feed platforms—which describes just about each social platform besides probably YouTube. The primary method different social platforms differ from YouTube is in how you discover video content material.