You’ll be able to construct a deeper relationship with any person utilizing video than you typically can with a weblog or with some other platform on-line. This makes video the right medium to convey that empathy again and present that we’re all people and might establish with one another’s feelings if we’re courageous sufficient to actually put ourselves on the market.

It’s why Matt’s e book is named Producing Empathy: Folks share and have interaction with content material based mostly on emotional identification or empathy. Being susceptible, clear, and beneficial is the whole recreation. Should you can power your self to someway break down your individual partitions, you’ll become known, cherished, and trusted. That is the place we’re making an attempt to go, particularly in social media advertising and marketing. That’s the place video is available in. Being you is extra {powerful} than being well-known.