You understand how you are feeling when any person over-delivers for you in actual life? They ship you a card and also you assume, “Oh my gosh, I can’t believe this person took the time to send me a card in the physical mail.” You additionally really feel barely indebted, in fact, so there’s a advertising and marketing tactic there. But in addition you are feeling a connection: “Wow, this person really cares about me.”

It makes you concentrate on your self and mirror on your self. In video kind, by over-delivering worth, you’re exhibiting that this isn’t only a advertising and marketing tactic; it’s really us caring about you and your expertise.