Lots of people would have constructed as much as that second and made it the crescendo; however as an alternative, Matt determined to reorganize it in order that it was extra of a chilly open. He used it to get folks feeling one thing for this man and going with him on this journey to maneuver into it.

O: Over-Ship

There’s nothing new underneath the solar with content material. We’re all often making the identical tales. So that you’ve received to exceed folks’s expectations of worth in that content material as a result of that’s what they’re going to recollect.