One time Matt went to Switzerland to interview Paralympic athletes for a marketing campaign with Toyota. He interviewed a Mexican mono-skier who began crying as a result of he admitted to Matt that he’d considered ending his life. His visitor had by no means informed anyone, as a result of he had the accident at 14 years outdated and virtually misplaced every thing, together with the desire to dwell. Matt mentioned to himself in that second, “This needs to be in the beginning of the video. I need to make sure that people see this and experience this. Because this is the truth. This is empathy.”