The fundamental thought is to proceed to front-load completely different components of the story to create these chilly opens so we are able to get the share in earlier than we even get to the story.

Fairly often, once you’re structuring a social video script, chances are you’ll get to a degree the place you wish to simply ship context. You get folks in, and also you provide that hook and the promise of your headline—however should you proceed simply setting the stage together with your subsequent line, that’s not shareable content material. The vital factor is to find the most important empathy moments in your script, the most important mirror moments that may actually make folks share these issues.