Social media is turning into extra private and it’s going into non-public channels extra typically. It’s extra vital than ever to deepen these particular person relationships.

R: Response

Response is the place the share occurs. Should you’re simply creating content material for folks to eat, it’s going to be one-way and it’s in all probability not going to go viral. It might present worth but it surely’s not fairly structured appropriately. Once you’re making an attempt to get somebody to emotionally reply to your content material, that is the place we construction tales in utterly alternative ways.