Then we’d go down once more and say, “Well, most of the people in this avatar set are moms.” So we might have “mother” as one other spoke for Sylvia. Over right here, we are saying that this avatar is generally 30- to 35-year-old girls. We are able to go round all the issues that matter to Sylvia, what she cares about in her life.

After which, as somebody who sells marriage ceremony robes, we are able to make content material about motherhood, we are able to make content material about busy life and points with morning routines, and all the issues that make Sylvia say, “Oh yes, that’s me. Yes, I do have a problem with that.” It builds a relationship.