Let’s say we’re promoting marriage ceremony attire. We have now our avatar, Sylvia, within the center, and she or he’s getting married. The completely different bicycle spokes could be the completely different components of Sylvia’s life. Is Sylvia’s life all about getting married? No. There’s loads occurring in Sylvia’s life and that’s what surrounds our avatar.

Relying in your services or products, your avatar might be a high-income particular person who’s extraordinarily busy so we all know that there are lots of people in that avatar set who’re legal professionals and medical doctors. “Extremely busy” could be one core way of life trait.