Even when I don’t have wonderful footage that’s going to blow folks away, I’m capable of get them into the video by emotional connection as an alternative of footage.

This text-on-screen format meets folks the place they’re as a result of they’re sitting on their telephones, they’re typically not capable of hear, and you’ve got a really quick window. There’s no method which you could depend on a scenario through which you’ve received no thought how they’re experiencing your content material. Should you simply fly the textual content on-screen and also you hit them over the pinnacle with it, then you possibly can catch their consideration. Hopefully, it’s a good-enough headline or video footage that it actually cuts to their coronary heart and makes them wish to cease.