You’ll be able to put it in once more later if you would like since you’re telling a narrative the entire time. So should you can, hook them from the beginning with the very best footage you might have as a result of that’s the place the cash is.

Should you don’t have any nice video footage, use a extremely good headline that’s particular and strikes an emotional chord. Take into consideration BuzzFeed headlines; for instance, “The Simple Reason Every Woman Is Curling Her Hair Wrong.” It’s so particular that each lady who curls her hair goes to empathize with that and so she’s in.