H: Hook

Hook is the emotional response on the very starting, the primary Three or four seconds of a video.

We have now two sides to our brains. One aspect of our mind makes cognitive selections for us equivalent to whether or not we should always have a ham sandwich or a turkey sandwich. We’re not speaking to that aspect of the mind with our movies; there’s not sufficient time for that.

We’re making an attempt to cease thumbs so we have to communicate to the a part of folks’s brains that’s far more linked to their our bodies, to their feelings. We have to attain the nerve connections the place should you contact a scorching range, you scream and run the opposite path. That’s the mind that we’re in search of and we wish to nail it from the start.