Category Archives for News

How to Persuade: The Science Marketers Need to Know : Social Media Examiner

Do you want to persuade more people to take action? Wondering how the latest behavioral science can help your marketing? To explore how to be more persuasive in your marketing, I interview Jonah Berger on…

How to Run a Successful Instagram Contest or Giveaway : Social Media Examiner

Want to run a contest on Instagram? Wondering what rules and best practices you need to follow? In this article, you’ll discover tips for running different types of contests, how to bring your Instagram contest…

B2B turns to digital marketing in the wake of coronavirus outbreak – ClickZ

30-second summary: Recently, I met with a potential client, who expressed great disappointment over the last-minute cancellation of Mobile World Congress (MWC) 2020 in the wake of the Coronavirus (COVID-19) outbreak. The world largest cellular…

13 stories of women who are shaping the SEO field – Search Engine Land

Here are 13 women – bright representatives of the SEO industry – to share their career path and the difficulties and inspirations they found along the way. What we didn’t expect was that the stories…

COVID-19 and corporate social responsibility in search engine marketing – Marketing Land

On Jan. 31, US Secretary of Health and Human Services, Alex Azar II, declared a public health emergency in response to the outbreak of the 2019 Novel Coronavirus (COVID-19). Consistent with the latest news from…

Showing Up in a Time of Uncertainty: What Marketers Need to Know : Social Media Examiner

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk…

Facebook Launches Live Producer and Creator Studio App : Social Media Examiner

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk…

Coronavirus creating disruption, uncertainty for digital marketing ecosystem – Marketing Land

The news cycle has been dominated by discussion and speculation about the coronavirus or COVID-19. That’s also true in the tech press, as major industry events cancel and companies such as Apple, Facebook and Uber…

8 tips for getting it done when working from home

With many businesses considering how best to keep teams connected when not everyone can be in the same location, we’ve been asked by a number of our customers for recommendations for staying productive and on…

More PPC advertisers pause campaigns amid coronavirus upheaval – Search Engine Land

“It’s surprising how fast things have changed in just a couple of days,” said Brad Geddes co-founder of PPC management tool Adalysis in an email Friday. “We’ve seen a LOT of campaigns suddenly paused. Everything…