Category Archives for News

30Mar
By News

7 Amazingly Effective Lead Nurturing Tactics

As companies adopt inbound marketing as a way to generate more leads, the importance of having an effective lead nurturing strategy becomes very clear. In most cases only a relatively small percentage of your inbound…
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30Mar
By News

3 Ways to Stretch Your Marketing Budget

March 5, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Marketing and advertising budgets vary widely across organizations. An often-cited statistic from the U.S. Small Business Association suggests spending about 8…
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30Mar
By News

4 Strategies to Make Your Sales Funnels Convert in 2020

March 11, 2020 7 min read Opinions expressed by Entrepreneur contributors are their own. As an entrepreneur trying to stay relevant and thrive in the competitive digital age, there’s one marketing strategy you’ve likely heard…
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29Mar
By News

How to Determine Your Internet Marketing Plan Based on Your Revenue Goals

91% of marketers are confident that they’re making marketing decisions that will positively impact revenue. Are you one of them? As marketers, we’re well-versed in the main goals of internet marketing: to generate leads and…
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29Mar
By News

The data behind incrementality on Amazon

Every marketer worth their salt is concerned about incrementality. Companies have, and should be, reevaluating their budgets, channels and service providers based on the ability to drive sales from advertising that they wouldn’t have captured…
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29Mar
By News

9 Manufacturing Marketing Trends to Watch in 2020

The marketing landscape has been changing rapidly for manufacturing companies.  In an industry where many deals are still sealed with handshakes and rounds of golf, the rise of digital marketing has upended the relationship and…
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29Mar
By News

Google’s Advice on How to Hire an SEO – Search Engine Journal

Google shared a three-step guide on hiring an SEO for businesses who may be doing so for the first time. This advice was provided in the latest episode of Google’s Search for Beginners series on…
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29Mar
By News

Coronavirus disrupts search, digital ad budgets – Search Engine Land

Analysts expect Google and Facebook will experience ad revenue declines in travel and other industries most affected by global efforts to slow the spread of coronavirus. On the ground, marketers and media buyers have been…
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29Mar
By News

How Employees Can Improve Organic Reach and Engagement : Social Media Examiner

Want more organic reach for your social media content? Have you considered working with select employees to expand your reach? In this article, you’ll discover how to identify and work with in-house influencers to improve…
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29Mar
By News

How to use machine learning (if you can’t code) to help your keyword research

I have previously written about why keyword research isn’t dead. A key theme I continually make is that keyword categorization is incredibly important in order to be useful so that you can optimize towards topics…
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