Digital marketing can benefit all businesses. As it gives access to the mass market online, it helps entrepreneurs reach the target audience at cost-effective rates. Do you want to start your digital campaign? Hire a…
Tackling diversity and inclusion in digital marketing is a challenge. Every great marketing strategy is based on a deep understanding of your customers. This understanding helps you create marketing campaigns that resonate with your audience.…
Technology is not only constantly changing and evolving, but so too is the way customers and consumers respond to it. As a result, the strategies of digital marketers must continually adapt. We have seen this…
You want to make it as easy as possible for customers to find your business online. Beyond that, you want to be able to proactively reach out to potential customers who may need your products and…
Digital marketing involves all marketing activities that use the internet or electronic device. Digital marketing has become crucial for businesses. The number of people using the internet continues to rise each day. The number of…
Monday, 28th September, Mastercard hosted its very first SME Masterclass hosted by Nancie Mwai, Mandi Sarro, and Sharon Mundia. The three women who are some of Kenya’s most successful influencers opened up about their brands…
Unilever is streamling innovation and investing in its brands as it looks to navigate the next period of Covid-19. Unilever is streamling innovation and investing in its brands as it looks to navigate the next…
Technology transforming digital marketing in a different dimension, and Artificial Intelligence is taking it to the next level. Minimizing the efforts maximizing the results accelerating the growth with technological innovations with the power of Artificial…
Why this digital marketing expert says SEO is dead Search engine optimisation (SEO) has been a prominent strategy in marketing plans for over 20 years. But for the sake of businesses, marketers and SEO professionals…
We’re here to fill you in on all the latest news and trends in digital marketing from the last couple of weeks. From Google Ads updates (which you can always expect) to new features available…