Category Archives for digital marketing

31Mar
By digital marketing

The new contextual ad targeting works, study says – Marketing Land

What’s old is new again. Contextual advertising has come back on marketers’ radar as data privacy regulations (GDPR and CCPA) and browser crackdowns on cookies greatly limit how data and tracking can be used for…
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31Mar
By digital marketing

How to Determine Your Internet Marketing Plan Based on Your Revenue Goals

91% of marketers are confident that they’re making marketing decisions that will positively impact revenue. Are you one of them? As marketers, we’re well-versed in the main goals of internet marketing: to generate leads and…
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30Mar
By digital marketing

Google Ads Introduces New Reports, Removes & Combines Old Ones – Search Engine Journal

Google Ads is rolling out a new set of attribution reports which are said to be simpler and more intuitive. Previously known as ‘search attribution’ reports, the new ones will simply be called ‘attribution’ reports.…
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30Mar
By digital marketing

7 Ways SEO & PPC Can Help Each Other

Paid and organic search both rely on search engine results pages to attract clicks and traffic to our websites. Often we target the same audiences with both channels and within them find ways to align…
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30Mar
By digital marketing, SEO factor

Google SEO 101: Updating Your Google My Business Listing – Search Engine Journal

Google‘s latest ‘Search for Beginners’ video on YouTube is an introduction on how to use Google My Business. This is actually the last video in the Search for Beginners series, though Google says it will…
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30Mar
By digital marketing

The Difference Between Content Marketing & Content Strategy

In a world where people pay money just to escape ads, content marketing allows you to connect with prospects organically. If you’ve dabbled in it, you’re one of those who might have begun creating content…
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30Mar
By digital marketing

Why Using Conversions Imported From Analytics to Google Ads Does Not Actually Make Sense – Search Engine Journal

As an alternative to setting up Google Ads conversion tracking, you can import conversions from Google Analytics, such as goals or transactions, and then use it for optimization of your Google Ads campaigns. It is…
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30Mar
By digital marketing

Why You Should Be Buying Facebook Ads Now

March 13, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. We’re currently in an unusual landscape for social media ads: Events are being cancelled or postponed worldwide, companies have re-assessed their…
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29Mar
By digital marketing

Twitter places ‘manipulated media’ warning on White House social media director’s Biden tweet

Twitter only implemented its new policy against manipulated media on Mar. 5, but it’s already been put to use.  White House social media director Dan Scavino has become one of the first to be impacted…
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29Mar
By digital marketing

Toxic Backlinks – How They Hurt SEO, and How to Get Rid of Them | Social Media Today

Backlinks are important to SEO. When another site links to your site, a backlink is created. If, for example, a brand finds one of your blog posts that’s helpful for their customers, they might link…
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