The Brandwatch audience intelligence platform enables building audiences by using various filters, including demographics, location, professions, content, interests, and followers of even specific accounts. Once you create your target audience, you can easily migrate it into Brandwatch Consumer Research (BCR), which enables real-time listening to audience conversations and engagement.

Brandwatch helps you understand your target audience and deliver high-performing, relevant content that stands out and speaks directly to the right people. Moreover, it is a tool in developing successful data-driven marketing strategies with a deeper understanding of consumers.