Brands who make the most of audience insights can connect with their audience on a personal level, and significantly increase chances of getting their attention. Moreover, audience-intelligence insights help you measure marketing campaign performance and identify opportunities to boost reach, grow engagement, and maximize ROI.

The first on the list of the top 8 audience intelligence tools is the Mentionlytics’ Social Intelligence Advisor, SIA. This easy-to-use, AI-driven solution analyses each new mention related to your brand or product and classifies it as positive, negative, or neutral. That way, you can monitor and manage your online reputation 24/7 and easily measure social media community engagement.