Social media platforms provide a fantastic opportunity to reach a broad audience and to boost brand visibility. However, without actually knowing your target audience, you can never be sure the campaign will reach the most interested people in your brand.

What channels engage your audience the most? What interests it besides the content you provide? Are there specific hashtags you should use when communicating your brand messages? Answering these questions can be challenging and even overwhelming if you run several campaigns, unless you decide to use audience intelligence tools.

Audience Intelligence is a smart way to figure out what does and doesn’t “work” with your target audience based on people’s behavior and communication on the social media platforms.