For this instance, select Value per Consequence and go away the important thing metric as Value per Consequence to check your marketing campaign goal of Conversions optimizing for Buy.

After you’ve determined how Facebook will choose a profitable marketing campaign, verify that the Estimated Test Energy is above 80%. A excessive check energy helps guarantee your A/B check will probably be efficient and lead to conclusive outcomes.

In case your estimated check energy is decrease than 80%, improve your finances and/or the size of your check.

Once you’re completed organising your A/B check, click on the Evaluate Test Particulars button and double-check all your A/B check particulars. If every part appears to be like good, click on Create Test to launch your first experiment.