First, resolve in order for you to check copy, artistic, audiences, or marketing campaign targets. Be sure every marketing campaign has the identical finances and can run for a similar period of time.

Professional Tip: Begin by testing greater variations resembling which sort of artistic performs higher (in contrast to one thing small like a unique shade of somebody’s shirt in a picture). From there, you may iterate and slender your assessments as time goes on.

Create two or extra campaigns which might be an identical, aside from the one important distinction you’re testing. For instance, suppose you’re testing two completely different items of artistic. You create two campaigns with the Conversions goal optimizing for Buy. Every marketing campaign will goal the identical 1% lookalike viewers of purchasers and have a finances of $50 per day.