You’ll almost definitely need to create new Facebook campaigns to run your experiments so you may iterate based mostly on the outcomes you see. You don’t need to waste effort and time on adverts which might be previous their peak efficiency.

To cut back any likelihood that assessments and knowledge overlap, it is best to solely run one experiment at a time. Begin by fascinated about what you need to check. What enterprise objective would you like to obtain together with your Facebook campaigns? Create a speculation which you can check with one of many experiment sorts.

When you’ve created your campaigns, navigate to the Experiments tool. You could find the Experiments tab within the latest model of Business Manager positioned beneath the Analyze and Report part of the menu bar.