Title your marketing campaign group clearly and choose the campaigns to embody in your group. Then choose your begin and finish dates and identify your holdout check.

Scroll down and choose the varied conversion occasions you need your holdout check to measure. You may choose up to 10 conversion occasions for which Facebook will report conversion lifts on the Outcomes tab.

Choose conversion occasions that align with your small business targets. For those who personal an eCommerce enterprise, you might have considered trying to choose the next conversion occasions as a result of they’re associated to the gross sales course of: