I sent cold emails to other wedding vendors and introduced myself and my services. I met at least five industry professionals for coffee every month to network. I sent them business, and they sent me business. This was a great way of building relationships with people who interact with my audience but aren’t my direct competitor, and create a connection to gain new customers on a regular basis.Research who else in your industry your customers often interact with or buy from. Reach out to them and make a connection. This can significantly help you build your business and help you get referrals. Read more: An entrepreneur sold his design agency to Salesforce after having a psychotic break in his early 30s. He recounts his experience in the toxic world of tech startups — and how he made it through.I prioritized over-delivering for my customers to ensure they were happy with my service. This helped me create superfan customers who would share my information with their friends and networks, and also be happy to act as a good referral. Sometimes I’d ask past customers to share my information, or I’d offer them a free service (like a check-up phone call) if they brought in a new customer.