Create a wishlist of places you’d like to be featured on, then do your research and craft a pitch that is relevant to what their audience will care about and what will make a good story for them to run with. You can also use tools like Help a Reporter Out (which is free) to get an understanding of what reporters are looking for from sources. Read more: How 3 people who freelance while working a full-time job bring in thousands a month on the sideAlthough I was eager to make money when I started my business, I realized that I also needed to create constant value for my customers and oftentimes that came in the form of free value.I decided to write weekly blog posts and create advice videos on YouTube so that every time someone found out about my company (through press or social media) they could consume tip-based content for free. This was my way of providing credibility for the business and value for the customer.