Everyone needs a personal brand. Start by understanding your value, skills, and story. Then communicate that consistently across multiple platforms, starting with a website and one to two social media channels.People like to do business with people they can relate to and know. That’s why your personal brand will help attract new customers who might be wary of taking a chance on a business they just discovered. 2. Do your own PRGetting featured in news articles and going viral multiple times helped me bring in new customers on a monthly basis. I never hired a PR firm and instead found ways to pitch media myself. I started out by researching and creating a long list of media outlets I wanted to be featured on, and then learned what kind of stories they like to focus on. Then I adjusted my pitches to each of these press outlets and followed up with them, many times, to get feedback and eventually get featured. By doing this, I’ve been featured in over 250 press outlets in the last six years.