Now, Glantz has developed a base of ‘superfan clients’ who recommend her to friends and family, and has also established relationships with other pros in the wedding industry who connect her to their own clients.

When I started Bridesmaid for Hire in 2014, I didn’t have much money to put behind launching and scaling as a business. But I did have time. I’d recently been laid-off from my full-time job as a copywriter, and knew that I had to make my new business work, even without much of a budget.  What I lacked in financial resources, I decided to make up for in mastering knowledge that I could use to become my own marketing department. I spent time learning social media strategy and PR. I even researched other businesses, in all types of industries, and put together a master plan of how to use viral tactics and customer satisfaction to level up and expand my business, all for free. Over the past six years, I’ve worked with hundreds of clients without spending a dollar on advertising or marketing. Here’s exactly how I did it so far. When you first start a business, a lot of trouble in getting new customers lies in people needing to trust you, especially when you’re the one providing the service to them. That’s why I turned to my personal brand, which consisted of years worth of blog content, a social media presence, a website, press interviews, and more. This allowed potential customers to get to know me and my reputation, apart from just my new business.