In over six years in business, Jen Glantz has found hundreds of clients without spending money on advertising or marketing.

Jen Glantz is an entrepreneur and founder of the company Bridesmaid for Hire, and she works as a professional bridesmaid in the weddings of complete strangers.

When launching her business in 2014, Glantz didn’t have the money to spend on marketing and advertising, so instead she spent time learning strategy and social media to become her own PR person.

She says it was key to establish her personal brand and provide certain content for free, like blog posts and social media, in order to attract potential paying customers.