Showing on the primary web page in any respect, throughout the high 10 outcomes, can be helpful. That’s as a result of 95% of people by no means make it previous the primary web page.

Therefore the well-known joke within the Google SEO world: the place’s the most effective place to cover a useless physique?

On web page 2 of Google.

What Does Google Search for in SEO?

Google’s acknowledged function is to “organize the world’s information and make it universally accessible and useful.” Delivering related search outcomes is a large a part of that. Right here’s how they work: