• Click on-through price: the share of people that click on to go to your web site after an entry comes up in search outcomes
• Bounce price (particularly pogo-sticking): the quantity of people that click on in your web page and shortly return to the search outcomes
• Dwell time: how lengthy guests keep in your web site after they’ve arrived

If folks land in your web site, don’t prefer it, and bounce away, then Google will assume it’s not related to their wants. If sufficient folks do that, you then may discover it tougher on your web site to rank increased in search outcomes.

That is in all probability an excellent indicator that your content material isn’t matching the searcher’s intent. You may have to return and goal a simpler key phrase.