By way of a collection of low click-through charges and excessive bounce charges (which we’ll talk about extra in a second), Google will choose up on the truth that your content material isn’t matching their person’s search intent.

Generally, it’s clear what individuals are searching for. For instance, in the event that they use the phrase “compare,” they’re probably attempting to determine between shopping for a product. And in the event that they use the phrase “buy,” then they’re wanting to make a purchase order.

The key phrases they use will change relying on whether or not they need to: