Now let’s dig down and see what optimizing content material for SEO actually means.

As we mentioned in our keyword research guide, Google’s search algorithm depends on key phrases. These are the phrases and phrases searchers use once they’re searching for info. They’re additionally the phrases and phrases that describe the matters your web site is about.

Ideally, these will match up. That’s why it’s so essential to use keywords in your content.

One detrimental SEO rating issue to pay attention to is duplicate content material. For SEO, recent, unique content material is all the time finest. And in the event you do have content material that’s comparable, inform Google which one ought to be ranked as most authoritative through the use of canonical URLs.