Now, some SEO-ers downplay the significance of E-A-T as a rating issue. And it’s exhausting to concretely argue with them as a result of, once more, nobody actually understands Google’s complicated rating algorithm.

That mentioned, some very respected folks have documented sturdy correlations to E-A-T and rating.

SEO knowledgeable Marie Haynes, CEO of Marie Haynes Consulting (MHC), sheds some gentle on how E-A-T impacts rankings:

“The team at MHC has seen quite a few websites that we believe have been negatively affected by Google Quality updates because they have a lack of E-A-T. We have also had the joy of helping businesses to improve their Google E-A-T with resulting traffic increases.”