A part of this implies evaluating not solely a web page’s content material, however the creator’s popularity as effectively.

So as an alternative of focusing solely on what a web site’s web page says, Google now tries to perceive who is saying it. That is notably true for the YMYL websites.

Meaning taking a look at every class individually:

• Experience: Does the writer of a bit of content material have the requisite abilities and information of their subject?
• Authority: Is that this the most effective supply to reply the searcher’s query, or is there one other “go-to” one who could be a greater supply?
• Trustworthiness: Does the writer present an trustworthy, unbiased presentation of the subject of their content material?

However what’s Google’s precise method for measuring E-A-T? Effectively, that’s the difficult half.