My partner Ariel and I set out to build Elementor in order to tackle the daily technical challenges and hardships we faced with each and every project while trying to run our own freelance website development and design agency.

From using custom code to spending hours on browser modifications, it seemed that being a profitable web development business was impossible. Necessity being the mother of all invention, we decided to create a better and more efficient working environment for web professionals, including ourselves!

Building Elementor on WordPress was the obvious choice for us. We had been active members (and fans) of the WordPress community, participated in forums, attended WordCamps, contributed code and developed several successful non-profit plugin projects. We believed our open-source project could find no better home than WordPress.