Asking which of those two points is extra necessary is like asking which facet of a pair of scissors is sharpest. Each elements of SEO want to be completely in place to rank nicely. That mentioned…

You ought to by no means sacrifice your person’s expertise (UX) to make Google pleased. Doing so will solely annoy your viewers, which is able to then, sarcastically, get you penalized with Google!

In addition to, it’s best to remember the fact that whereas rating on Google will help launch your corporation to the following stage, Google won’t ever be your paying buyer. Your readers, alternatively, would possibly.