So does that imply it’s best to simply give out tons of outbound hyperlinks to increase your authority? Completely not.

All it means is that as you’re doing analysis, it’s best to solely pull from dependable sources with excessive area authority. To be trustworthy, to your customers’ sake, it’s best to in all probability be doing this anyway to make sure you present essentially the most worth.

Inside Hyperlinks

Lastly, linking to your personal content material will help tie pages collectively for each Google and your guests, making every web page extra helpful. When you’ve got an authoritative web page and hyperlink to one other web page in your website, that helps your guests discover the opposite web page and likewise passes on some authority.