Now let’s dig down and see what optimizing content material for SEO actually means.

As we mentioned in our keyword research guide, Google’s search algorithm depends on key phrases. These are the phrases and phrases searchers use after they’re searching for info. They’re additionally the phrases and phrases that describe the matters your website is about.

Ideally, these will match up. That’s why it’s so necessary to use keywords in your content.

One unfavorable SEO rating issue to pay attention to is duplicate content material. For SEO, recent, authentic content material is at all times greatest. And when you do have content material that’s related, inform Google which one ought to be ranked as most authoritative through the use of canonical URLs.