A part of this implies evaluating not solely a web page’s content material, however the creator’s status as nicely.

So as a substitute of focusing solely on what a website’s web page says, Google now tries to perceive who is saying it. That is significantly true for the YMYL websites.

Which means taking a look at every class individually:

• Experience: Does the writer of a bit of content material have the requisite expertise and data of their subject?
• Authority: Is that this the very best supply to reply the searcher’s query, or is there one other “go-to” one that can be a greater supply?
• Trustworthiness: Does the writer present an trustworthy, unbiased presentation of the subject of their content material?

However what’s Google’s precise system for measuring E-A-T? Properly, that’s the difficult half.