Discovering these gaps in your keyword strategy will help you figure out ways to beat your competition and supersede them in the SERPs.

What Your Competition Is Doing for Links

In this part of the analysis, it’s critical to find out what your competition is doing for links.

Using Majestic or Ahrefs, you can plug in your competitor’s websites and see exactly what their link profile looks like according to those databases.

But, be warned, they are a smaller slice of the web and are not likely to create a full picture when you use them individually.

There are a few things you will want to learn about your competition’s link profiles including: