By doing an in-depth look into what’s out there vs. what you have on your site, you will be prepared to write better content than what any of your competitors have.

This will also position your content as an authority on the topic, and you will be able to achieve better social shares as a result.

What Is a Keyword Gap Analysis?

A keyword gap analysis will help you discover keywords that are capable of driving traffic to your site, by using your competitor’s data.

You can use this gap analysis to mine keyword opportunities that are valuable, and you may be missing out on.

In addition, you can find new customers by figuring out the questions they also ask when researching their topics of interest.