As you look into competitor analyses, you may run into several terms.

These include keyword gap and content gap analyses.

What Is a Content Gap Analysis?

When SEO was young, back in the early 2000s, you could get away with almost a minimum competitor analysis.

Just plug in a few keywords, see if the market wasn’t overly saturated, do a surface-level examination of content, and boom, you could adjust your SEO strategy as needed.

However, things have changed and they are more complex than they used to be.

Enter the content gap and keyword gap analyses.

When you do a content gap analysis, you are trying to find out whether your content has the following attributes: