Instead, this analysis is based on tried and true factors in SEO.

These factors are what will make or break your success when you analyze them properly.

With a proper competitor analysis, these factors can be tweaked and refined even further to achieve the rankings you are after.

But, if your competitor analysis leaves out critical factors, you may be prone to making an educated “guess.”

This is something you want to avoid entirely.

Guessing is fine, if you’re not aiming to make your client any money with your analysis. But, beware of making guesses based on past experience when you do these analyses.