Changing your focus to the broader approach will only serve to create an even better net for you to catch that traffic that will change your overall SEO outlook.

And only changing to the broader approach will really give you insight into what really works for your industry, while using these techniques to adapt properly to more than what you initially envisioned, even if that changes due to your competitor analysis.

This is also why creating an in-depth competitor analysis is a critical component of any SEO strategy. This depth is what will help you decide every SEO point moving forward.

A Competitor Analysis Is Not Guessing

Let’s make one thing clear: performing an analysis of your competitors is not playing a guessing game.