The store down the street has an even narrower mindset than you.

They want to beat their uncle Sal who has a store specializing in red widgets.

While red widgets are a far cry from blue widgets, they are still somewhat related.

See the flaw in this strategy?

Taking a myopic approach such as this will only lead to you beating a competitor you want to beat, who has an even narrower strategy that you do.

Instead, you must focus on the broader market, find the keywords that are driving traffic to your competitors’ websites, and analyze what they are doing to achieve the top position in the SERPs.