In most cases, however, one or more of these instances may have weaknesses in the implementation.

And this is what you are after: to figure out what your competition’s weaknesses are and how to leverage them so your website reaches its full potential in the SERPs (search engine results pages).

Your goal must also be to assess what’s really working in your industry.

For example: as a business owner, you may think you want to beat the store down the street who is selling the same blue widgets you are.

But, you are limiting yourself.

If you place such a limit on a single competitor, you will miss the forest for the trees and wonder why your SEO strategy isn’t as robust as you were thinking it was when you started.