To perform an effective competitor analysis, you should analyze the three areas that matter most to moving the needle: technical SEO, content, and links.

Let’s examine the elements of a successful competition analysis in more detail, and how you can take this and apply it no matter which industry you are in.

You Must Assess What Really Works in the Industry

In order to beat the competition you are up against, you must assess things that are really working in your industry.

What does this really mean?

Your competition, in order to achieve the top spot on Google, is going to implement a robust SEO strategy to take the top spot. They will have links, content, and a crawlable website.