Plus, it gives you a chance to make comparisons between your competition and you.

It will also help you devise a way to exceed your competition in the space.

As you get better at competition analysis, you will be well-equipped to assess any site in any industry.

This ability will help you succeed where your competitors fail – by leveraging the weaknesses of their SEO strategy and turning those into your strengths.

This is where the analysis and leveraging of those weaknesses can be transformed into a powerful asset for your SEO strategy.

Featured Image: Created by author, March 2020