The name of the game is to beat your competitors on the first page of the SERPs, not necessarily to beat the algorithm itself.

Performing a Competition Analysis Is Vital

As you can see, a competition analysis taking into account the three essentials to great SEO can mean the difference between success and failure.

By looking at content, links, and technical SEO in detail, you will be able to tweak and adjust your own site’s SEO items accordingly.

This research creates a large chasm of knowledge that you can use at any phase of your project, from the initial discovery phase to final execution and reporting.